TONE DOWN TIDBIT
Too often there’s a tendency to make one’s brand identity as wacky/“edgy”/unique as humanly possible (even if at the expense of professionalism/relevance/audience). Then there are times when I go to places like Wing Stop that tone it up by toning it down: classic/traditional aesthetics with a dash of quirk for visual interest that don't overshadow product/experience. In a world where every identity pulls you in a different direction, remember this: the biggest impact is sometimes the most understated.