MODERN MEALTIME

A while ago I watched a video that touched on fast-food architecture and why it has suddenly become akin to modern homes. Similar to my post concerning why grocery stores always expose fresh produce first, the theory/idea is that if consumers experience fast food in an upgraded/expensive environment, they'll assume the ingredients in their meals are higher quality (despite recipes still being the same). Said it before and will say it again, smart marketing!

Smart DesignLisa Doherty