TRAIN TO VICTORY

PROJECT

ProfitGuard, a sub-brand of PBA Health, is a set of analytic tools aimed to optimize wholesaler contracts and inventory management. This ProfitGuard campaign brainstorm centered on how each tool acts as a type of sports training to ultimately obtain victory. Also an extension of an existing visual identity.

PROCESS

Considering the campaign centered on an athletic object series to amplify how the perfect accessory can aid success, as well as the shapes/colors within the identity system, below is the result of the brainstorm consisting of a variety of photography and vector shapes for visual interest/recognition.