LOSE WAIT NOW

PROJECT

BuyLine, a sub-brand of PBA Health, is a secondary supplier of supplemental pharmaceutical items that helps independent pharmacists find what they need when they need it. This BuyLine campaigns centered on wordplay concerning losing time like losing weight so pharmacists can focus on what matters most.

PROCESS

Considering the campaign centered on how the company product saves pharma owners time, as well as the shapes/colors within the identity system, below is the result of the brainstorm consisting of various photography and vector shapes for visual interest/recognition.