HARD TO FIND

PROJECT

BuyLine, a sub-brand of PBA Health, is a secondary supplier of supplemental pharmaceutical items that helps independent pharmacists find what they need when they need it. This concept was bas based on an ongoing email series informing customers of the latest pharmaceuticals that are difficult to locate. Also an extension of an existing visual identity.

PROCESS

Considering the campaign centered on how the company product saves pharma owners time locating unique inventory, as well as the shapes/colors within the identity system, below is the result of the brainstorm consisting of various photography and vector shapes for visual interest/recognition.