THE GREAT DIVIDE

PROJECT

This project was based on an old exercise later revisited, revamped, and expanded into an entire identity system. Specifically the constant internal struggle between the best and worst of ourselves; the tiger represents anger, passion, lust, capriciousness, and the lamb symbolizes peace, virtue, fidelity, discipline, etc.

PROCESS

Although the album cover had been established, I saturated the color scheme with more vibrant red/blue and embellished it with related backgrounds and unique filters to create interesting interactions. From there was sketching composites and finally organized them into an identity that would support an album release.