BEN KNOWS

PROJECT

BuyLine, a sub-brand of PBA Health, is a secondary supplier of supplemental pharmaceutical items that helps independent pharmacists find what they need when they need it. This BuyLine campaign is centered on famous quotes concerning saving time and money by Benjamin Franklin. This was part of a brainstorm. Also an extension of an existing visual identity.

PROCESS

Considering the campaign centered on how the company product save pharma owners time and thus money, as well as the shapes/colors within the identity system, below is the result of the brainstorm consisting of various photography and vector shapes for visual interest/recognition.